Search 1
in home care + [city]
The highest-volume, highest-intent search in your trade.
For in-home care agencies · Central Valley
Families are searching
for care right now.
A daughter searching at midnight for care for her mother does not know your agency’s name. She types what she needs, reads what comes back, and calls the first agency that answers her questions in writing. I’ll show you what she sees, and score it out of 100.
No cost, no obligation, and I run the audit before we talk — so the call is findings, not questions.
Illustration — your real results will differ
- SponsoredA national referral platformPays to be first, then sells the family’s details to several agencies.
- Map resultAn agency with a finished profile and recent reviewsPhotos of real caregivers, questions answered, hours kept current.
- Map resultA franchise office two towns overIts site has a page for your town. Yours does not yet.
- First organicA “top home care agencies” listing siteRanks for the search and charges agencies to be featured.
Where are you? This is the page your customer actually sees. Most owners have never looked at it.
The problem
You check your name.
They search their problem.
Searching your own business name is the one search guaranteed to make you look good — you are the only company with that name. It tells you nothing about whether you can be found by someone who needs what you sell and has never heard of you.
Search 2
caregiver for elderly parent + [city]
The job that pays for your year.
Search 3
home care agency near me
Pure proximity — this one tests your Google profile on its own.
On our call I run these live for your town, and for the next town over. That second one is where the expensive gap usually hides.
What usually turns up
What I find on almost every in-home care audit
No page for the services families actually search
Families search for “dementia care”, “respite care” or “overnight caregiver”, not “in-home care services”. A single services page cannot rank for any of them. The agency with a page per service gets the call while yours is still being scrolled past.
Reviews that stopped two years ago
The reviews are good, and the newest one is from two years back. A family reads that as an agency that stopped caring, or stopped operating. It costs you the click to the agency with a review from last month.
Nothing that answers the questions being asked at midnight
Cost, minimum hours, whether caregivers are employees, what happens when someone calls in sick. The searches happen at night and the site says “contact us for details”. The family calls the agency that answered in writing.
What you get
Your whole presence,
scored out of 100.
Seven sections, forty-nine individual checks. I score only what I can actually see — anything I cannot verify scores zero and gets listed plainly, so you know exactly what I checked and what I did not.
- AWebsite
- 20 pts
- BGoogle Business Profile
- 20 pts
- CLocal Search Visibility
- 20 pts
- DReviews & Trust
- 15 pts
- EBrand Consistency
- 10 pts
- FSocial Presence
- 10 pts
- GTracking & Measurement
- 5 pts
- Your score
- — / 100
You also get the three gaps costing you the most, ranked by what they cost rather than by what scored lowest — and a plain list of what I could not verify from the outside.
from the audit —
Every number in your audit is one I read off a screen, never estimated. How the score works →
If you want it fixed
Five things,
installed in order.
This is the whole method, and it is the same five stages for every business I work with. The only thing that changes is how much of it you already have.
Stage 1: Foundation
A site that explains what you sell and asks for the call — a page for each service, a page for each town.
Stage 2: Discovery
Your Google Business Profile, categories, service area and indexing, so Google can find you and show you nearby.
Stage 3: Trust
Reviews and consistent information, so when you do show up you get the click instead of the other company.
Stage 4: Measurement
Analytics, Search Console and call tracking, so you stop guessing which marketing works.
Stage 5: Growth
Monthly work on the same system, so the foundation compounds instead of decaying.
Being straight with you
What I will and
won’t promise.
What I guarantee
- Your site launches within 30 days of my getting access and assets, or your first month is free.
- You own your website. If you leave, I hand over the files and transfer your Google profile.
- A one-page report every month: what improved, what I learned, what is next.
- Every number in your audit is one I read off a screen, never estimated.
What I won’t claim
- That you will rank number one. Nobody can promise that honestly.
- A specific number of calls, leads or jobs. Too much of that depends on your pricing, capacity and how your phone is answered.
- Results in a set number of weeks. Local visibility work needs a fair window before you can judge it.
- That more traffic fixes a broken customer journey. It does not — it just costs more.
Questions I get
Before you book.
Will you guarantee I rank number one?
No, and be careful with anyone who does. Families’ searches change with the hour of the day and the town they are in, and nobody outside Google decides who is first. What I guarantee is delivery: Your site launches within 30 days of my getting access and assets, or your first month is free.
Do you need access to client records or my intake system?
No. I never touch client records, intake systems, care plans or anything that could contain protected health information. I work on the public side only: your website, your Google profile, your reviews, and what a family sees before they ever call you.
My clients come from discharge planners and referrals. Is this for me?
Probably not, and I would rather say that now. If your census is full from referrals and you are not looking for private-pay families, more visibility will not change your week. Where it matters is when you are staffing up and the referral pipeline cannot keep up.
Can you help with recruiting caregivers, not just clients?
Partly. The same fixes that make a family trust you — real photos, recent reviews, plain answers — are what a caregiver checks before applying. I do not run job ads, but I will make sure the careers page you already have is findable and honest.
What actually happens in the twenty minutes?
I run your audit before we speak, from the outside, the way a family sees you. On the call I share my screen, run the searches live for your town, and walk you through your score and the three gaps costing you the most. You keep the findings either way.